With the performance model you don’t make money by selling or giving access to a product, but you provide a quality service. For instance, having someone deliver a package to you quickly by bike, rather than you having to take the package yourself.
It’s not all about recycling
The world that we live in continues to face environmental issues such as waste energy and pollution. As you know, recycling is an impactful act to save our world and there are so many different ways on how we can recycle.
But wait, the circular economy is not a recycling method and people would often consider it the opposite. If you literally interpret the term “circular economy”, it’s possible to assume that it is a continuous, circular process of recycling where, for example, a plastic bottle was disposed, flattened, crushed, melted, molded, marketed and so the cycle repeats.
On the contrary, the circular economy actually refers to a continuum of goods in which we can always apply an alternative way to reuse our belongings without losing any values. Just like renting out bicycles or starting a delivery service using bicycles.
Wrapping it together
To date, not much is known about the circular economy and those who know about it are very few. We think we can make a difference by starting with the “visual identity” of the topic. Current illustrations of the circular economy were not the most attractive design we’ve ever come across—it’s either too complex or dull.
The question that leaves us is: can five jackets really save the world?
CIRCO only asked us to make five photos. Instead, the end result became something much more than just photographs. Today the graphic-patterns, originally made for the jackets, are being used as a corporate identity. The photos are exhibited in the Netherlands and works as conversation starter. And the jackets? They are worn during training camps to make manufacturers and designers see the possibilities within their companies and the circular economy. The jackets act as a fundamental point of view to guide people to think and behave in a different way. Did we save the world? Not exactly. But we did start a new beginning in system- and design-thinking. And in the end when these five jackets do stop global warming and save the world, we can put them to good values by keeping us warm!