While exploring the rooftop of Museum Boijmans van Beuningen, you might discover this intriguing sign: "Take an Aerial Photo of Yourself." As you scan the QR code on the sign, WhatsApp promptly opens up: "Send this message and receive your photo." Upon sending the message, you receive your instructions: "Wave in 3...2...1..."
And TADA, there it is! Your aerial photo lands directly in WhatsApp. Taken from a camera 100 meters away in a tower across the museum. Showcasing you on top of awe-inspiring museum with the city skyline as a backdrop. That's the magic of TADA Camera.
Ever since cameras were invented, people have aimed to capture the places they explore and the memories they treasure. With TADA, visitors at museums, exhibitions, and other venues capture iconic photos of themselves in the middle of their surroundings. They receive photos from unique viewpoints they otherwise can't reach, such as from another building across the street or indoors, directly above them.
Our unique perspectives result in iconic images that put both the location and the visitors in the spotlight. Visitors can’t wait to share those images. And so... they don’t: over 80% of those photographed share their photos directly with friends, family and strangers.
Additionally, TADA presents an unparalleled opportunity for locations to collaborate with sponsors, tastefully blending their visual presence into unforgettable images. This creative strategy forges a new revenue stream while subtly elevating the location and its partners through the visitors who share their experiences.
“This is the third time that an MVRDV project has been blessed with a TADA Camera
Great ideas often come when you least expect them. While visiting Centre Pompidou in Paris, I wanted to capture a memorable photo of our trip. As I looked outside, I noticed someone taking a photo that combined both the building and us in the frame. Suddenly, it hit me: that was the perfect photo! That day, "Let's look at it from another perspective" took on a whole new meaning. Inspired by this experience, we began development, and I founded a company: TADA!
In just six months, TADA has successfully helped over 60,000 visitors capture iconic photos of themselves at various landmarks. As word spread, visitors who personally experienced TADA in their leisure time realized the potential for bringing this unique experience to their own venues. The organic connections led to collaborations with esteemed clients such as museum Boijmans van Beuningen, the Dutch Design Week, and Het Nieuwe Instituut.
Our mission to revolutionise the way people experience and share their visits has just taken off. I'm thrilled to see the impact we will make and the exciting adventures that await us.
